For their holiday season catalogue, Ubisoft EMEA wanted to promote their top game collection with a unique concept that’s understandable in the countries of diffusion : Europe, Middle East and Australia.

The concept came from a very simple idea: Come and get your specials while they are hot and what better way to represent it then through pastries?

In answer to the brief, Biborg created and produced 3D personalised cakes for Assassin's Creed Odyssey, Far Cry 5, The Crew 2, Rainbow Six, Starlink and Just Dance as well as generic cupcakes for other titles.

As each promotion differs according to the country, the goal was to create several pastries to allow the territories to adapt the execution accordingly.

Biborg created the keyart for digital, print and in-store use, a trailer promoting the catalogue, YouTube Bumper ads, social media formats (instagram story, social video) and online digital units.