Abstract

Conception of a CGI / Gameplay trailer for the launch of The Settlers: New Allies

Challenge

Following in the footsteps of its predecessors while offering a host of innovations, The Settlers: New Allies was the perfect opus to begin the series. The challenge was to create a trailer that could present itself as welcoming to a new audience without alienating fans while being part of a the RTS crowded market and its big names

Idea

Roads are only needed when we leave our settlements. They are the signifiers of the spirit of exploration. And in the game it’s a key way in which you build out, connect, and expand your settlements. Thus, the Roads became a logical symbol of what The Settlers was all about. An ode to discovering, building and exploring your own way.

This core concept was the starting point for our trailer to introduce the different features of the game in a logical way and in line with its promise. In terms of form, we wanted to adopt a more cartoony style with a touch of humor. This was to be in line with the soothing experience the game offers, but also to appeal to a more mainstream target audience.