Just Cause is an action-adventure video game series created by Avalanche Studios and published by Square Enix. The series consists of Just Cause, Just Cause 2, Just Cause 3, and Just Cause 4. By June 2018, the series had shipped over 15 million copies worldwide. Just Cause 4 sees the return of rogue hero Rico Rodriguez in Solis on a mission to hunt down the truth about his past, at any cost.

Following the E3 2018 announcement campaign, Square Enix and Biborg collaborated to create and produce a master suite of assets for the release of the game in December 2018. The objective was to showcase the gameplay and features, such as in-game physics and a vast multi region map with different weather biomes.

The campaign was live internationally including countries like the United States, United Kingdom, France, Germany, Spain, Russia and Australia just to name a few. Creative formats included YouTube Trueview videos, YouTube Bumper ads, a display campaign and paid social media assets.