Challenge

Monopoly is one of – if not the – best-known games in the world. With the arrival of its new console version, Ubisoft's aim was to highlight its fun and ease of use for the whole family.

Idea

Our audience is not necessarily used to buying games for themselves, but instead look for fun gifts to enjoy with their loved ones. So, our priority for the trailer was not to explain the game, but to show that its console version was welcoming and accessible for the whole family, while capitalising on key brand elements. Our approach was centred around a fun-filled live action afternoon gaming session between three generations of the same family… and their loveable dog. The presence of the famous scottie dog in real life underlined the brand and game's universal appeal. Just as involved and invested as the other members of the family, Scottie was the charming focal point of our assets with his various reactions to the cut and thrust of an intense Monopoly session.