Following the first season of the Dragon Ball FighterZ esport World Tour with high results of the final with more than 2 million unique viewers, the journey continues with the 2019/2020 second year global tournament series for the smash-hit fighting game by Bandai Namco Entertainment.
The timeless and iconic esport brand, The Dragon Ball FighterZ World Tour is a global tournament series that runs for 8-9 months from June 2019 to the beginning of 2020. Players from around the world will compete throughout the year for the announcement of a Grand Champion at the Finals in France.
Bandai Namco Entertainment and Biborg worked on an in-stream branding Twitch activation to boost audiences and enrich the viewers experience during the diffusions and rediffusions of the live videos. They also launched a mini-documentary video series of three episodes that emerge audiences in the competition and the electric ambience by following two of the best world pro-players, Wawa and Shanks.
In-Stream Branding Twitch Activation
Bandai Namco and Biborg collaborated on a new type of in-stream activation: a dynamic stream layout that supports the championship with an impactful, contextualised and personalised style. Taking advantage of the game’s huge popularity to reach a wide audience through a mainstream entertainment style, the objectives of the campaign were to establish the Dragon Ball FighterZ World Tour as an unmissable worldwide event. Embellishing it with a branded stream layout on Twitch - Biborg created integrated modules to enhance viewer experience with additional information about the event schedule and tournament bracket as well as highlighting casters, geo-location contextualisation and match scoreboard with player vs. player cameras.
Increasing the World Tour production value through premium and impactful creative assets, Biborg worked on the art direction, design and production of the campaign. The objective being to reach Bandai Namco, Dragon Ball and manga fans as well as esport aficionados, the elements can be dynamically pushed through a back office and in turn display live information on pro-players, casters and tournaments. The dynamic stream layout makes it easier for audiences to follow the competition and provides a more premium image of the competition.
On Twitch, it is not just about buying space, the presence of the brands must have a meaning, a function and be aesthetic for the streamers and viewers - this is the ambition of Biborg through what we propose. This stream layout designed for Bandai Namco Entertainment increases the value production of the World Tour by producing and integrating the most premium and impactful visuals and modules. Everything is created in order to capture and engage the widest possible audience and entice fans of Dragon Ball or manga as well as the fans of esport.
The first tournament went live in Orlando, Florida on the 29th of June 2019. Stay tuned for the remaining events.
Brand Content
In parallel, to immerse the Dragon Ball FighterZ fans and players in the game’s esport scene, Biborg has produced a mini documentary of three episodes aired before the finals of the circuit in Madrid (November 9th and 10th 2019) and Tokyo (November 30th).
Mixing intimate portraits, gameplay and live recordings of the competition, the videos feature two of the world’s best pro-players and the friendly rivalries between them: Shanks for Spain and the rising Wawa for France.
Viewers will be able to discover the behind-the-scenes of the competition and all the challenges of this unmissable event on the world esport scene.
Available on Twitter here : Episode 1 - Wawa
Available on Twitter here : Episode 2 - Shanks
Available on Twitter here : Episode 3 - Shanks and Wawa
