Biborg is continuing its collaboration with 2K Games, the publisher and global distributor of video games. 2K Games selected Biborg to produce the entire international display campaign for the launch of NBA2K18 for the EMEA region.

Following WWE2K17 and Mafia III last year, 2K Games has again chosen Biborg to create the whole display campaign for their new game: NBA2K18, which is the highest rated annual sports title of this console generation.

A full suite of digital assets were created by Biborg. A programmatic campaign was also produced, targeting different audiences based on different passion points.

The campaign will be online throughout EMEA until the end of the year.

As an American and massive basketball fan, working on this campaign has been incredible! Our intention for this campaign was to not only highlight this year’s latest features, but to also excite a mainstream European audience. We’re all very pleased with the treatments and end result we came up with and look forward to doing it all again next year.